Rebranding Lasuco

“Workshop on the 22-year development of the sugar industry in Vietnam”, “Conference on technological innovation and policies for sustainable development of Vietnam sugarcane industry 2030” is a special event of the Ministry of Agriculture and Rural Development The project is being organized by Lam Son Sugarcane Joint Stock Company (LASUCO) and Vietnam Sugar Association (VSSA), held from 27 September to 29 September 2017 at the FLC International Convention Center. Sam Son town, Thanh Hoa province. Successful organization of the series demonstrates LASUCO’s position, role and responsibility for the development of the Vietnamese sugar industry. Within the framework of the events, the launch of brand repositioning and The launch of the new LASUCO line on the evening of September 27, 1977 is the best proof of the commitment to change and innovation. and creativity to grow in the integration of LASUCO.

 

With the mission “Sustainable Development for the community”, LASUCO has been a pioneer in investing in a professional agricultural corporation, a global prestige brand. “All is natural” is the message, the heart of the brand and that is LASUCO’s commitment. To do that, LASUCO always invests in strong, quality and reliable resources to create innovation; Focus on high value natural and organic value chains, quality human life, nurture dreams for the young, contribute to improving the world.

"All is nature", we consider it as a brand identity of the corporation as well as Lasuco. In terms of intensive agriculture, all products and services of the corporation and Lasuco are nutritional products with high value, natural origin and safety. All is nature – the...
VISION The ultimate purpose of LASUCO is to become a corporation with the leading brand in the intensive agriculture sector and focus on the clean agricultural product chain, nutrient-rich foods from nature. MISSION Our ultimate goal is to become the world leading brand and corporation in...
We summed up and built the operating principle of Lasuco corporation based on the value chain: ● Morality – Respect ● Comprehensiveness – The best ● Nature - High value ● Creativity - Innovation ● Cooperation - Effectiveness
BRAND POSITIONING clearly shows who we are and what we do. Therefore, when talking about Lasuco, it refers to the intensive agricultural corporation, prestigious brand specializing in providing nutritional food products with high quality and natural origin. The position shows the strength and the real distinction...
Recently, the issue of food safety has become a very much concern. The contaminated meat and vegetables are sold in every where of our society. As a result, it has a big impact on consumer’s health and life. Recognizing the issue, Lasuco focus much on the...
Creating innovative programs in the fields related to the global marketplace. Connecting people to new places and better opportunities. Overcome difficulties through creativity with both passion and focused research. Encouraging the development in local. Building and developing LASUCO into a sustainable agricultural economic group. Enhancing competitiveness...
“All is nature” is our message and slogan of the brand and it is also our PROMISE. To do this, "we make efforts to invest in great resources, quality and reliability to create distinct innovation". The corporation also focus much on intensive agriculture, high-tech application in...
Our History
2023
2023

- In February 2023, LASUCO issued shares to pay dividends in 2019 - 2020 and 2020 - 2021 to existing shareholders at a rate of 6.5%; increased charter capital from 700,000,000,000 VND to 745,479,930,000 VND
- Invest and put into operation a new raw fuel processing line to serve furnaces, creating more jobs for workers and increasing electricity generation capacity, increasing electricity output to connect to the national grid.
- Investment in new installation of Mix sugar production line for export; Upgrading rock sugar production lines...has brought the highest export turnover value ever.

2020
2020

On October 20, 2020, the Company held the inauguration of the protein-rich brown rice milk processing factory and the Lavina Food sugarcane cell nutritional water processing factory. This is a key project to welcome the 19th Thanh Hoa Provincial Party Congress, term 2020 - 2025.

2018
2018

In September 2018, the Company held the opening ceremony of Thanh Tam bamboo ecological park phase I. The park is planned to be built in 4 communes including Xuan Bai, Tho Xuong, Xuan Phu, Tho Xuan district and Tho Thanh commune. Thuong Xuan district.

2017
2017

"All is natural". Lasuco performs a redefinition of the Lasuco brand in line with the trend of the new era.

2016
2016

Lasuco officially transformed the management model, put the Company Limited Lam Son Agricultural Research and Development Center independently operated under the scientific enterprise model; Marking new changes, sticking and successful implementation of the original goal.

2015
2015

The General Meeting of Shareholders approved the conversion of the fiscal year from January 1 to December 31 every year to 1/7 - 30/6 years in line with the sugarcane crop production.

2013
2013

30/09/2013: Implementing the project "Investment in construction of Lam Son Hi-tech Agricultural Park" The total investment of the project is 135 billion, the investment capital from the capital of Lasuco is set up. from the science and technology development fund and the loan. The objective of the project is to: Design and build a national CNC Farm on the basis of forming North Central Agricultural Center.

2012
2012

The company completed the investment to build a project to raise the capacity of the Factory No. 2 from 4,000 TMN to 8,000 TMN with advanced technology attached to the 12.5MW power plant, bringing the total capacity of the Company to 10,500 TMN.

2008
2008

The company was listed on the Ho Chi Minh Stock Exchange with transaction code LSS. Chartered capital is VND300 billion, total assets are VND1,200 billion and owner's equity is VND800 billion.

1999
1999

To acknowledge the great contributions of the staff and the company leaders. The State has conferred the company collective and General Director Le Van Tam title Labor Hero in the renovation period.

1996
1996

The Prime Minister approved the investment project of Sugar Factory II under the Decision No 775 / TTg with the total investment of 451.098 billion. In 1998-1999, the project was put into operation, bringing the Company's production capacity up to 6,500 TMN, 2.6 times higher than the previous investment.

1995
1995

October 1995 Established Lam Son Sugarcane Association, in which Lam Son Sugar Company was the founding member. The Association is the focal point between the Farmer-Intellectual Enterprise, where the trust of farmers to support, promote the program of cultivation, propagation and development of sugarcane raw material for the plant.

1986
1986

On November 2, 1986, the factory went into production. From 1986 to 1989, the factory was extremely difficult: lack of capital, raw materials was not enough 5% capacity, more than 600 workers without jobs, The factory is on the brink of bankruptcy, has many times to discuss the demolition of moving to good places.

1980
1980

On 12/01/1980: The factory was built under Decision No. 24 / TTg of the Prime Minister approving the design task of building Lam Son Sugar Factory with a capacity of 1,500 tons of cane per day, equipment and labor. the technology of FCB Republic of France; Construction time is over 5 years.

Rebranding Lasuco
Board of Directors
CHAIRMAN OF THE BOARD
Board of Directors
Vice Chairman of the Board of Directors
Executive Committee
Chief Financial Officer
Executive Committee
Vice Director
Executive Committee
Deputy General Director
Executive Committee
Deputy General Director
Board of Supervisors
Head of Supervisory Department
BRAND IDENTITY SYSTEM